Email list hygiene is a must for maximizing email deliverability and reputation. Without proper list hygiene(good email addresses), you risk losing contact with your customers, damaging your sender reputation and getting your emails blocked by ISPs.
For example, if you continue to send emails to accounts that have been closed for some time (i.e. to "unknown users"), ISPs will take noticed, which could lead to getting your email blocked. You could also risk of getting in trouble with spam traps (inactive addresses and known trap email ids on web).
Sprinklr's List Hygiene solution can help prevent these by scrubbing the dead addresses, spam traps and invalid domains (against a large database of such that has been accumulated over 1.5 years).
Sprinklr Hygiene tools comes with advanced features of both offline and online validations, corrections to common mistakes in email ids, identifying patterns in email ids (If you are buying list from someone, be careful to see the patterns as the email ids probably would have been generated through a computer algorithm), identifying generic email ids (info@, spam@, contact@, webmaster@, etc.)
Sprinklr Hygiene is backed by Sprinklr's extensive experience in email marketing solutions, issues faced by genuine marketers and good deliverability practices.
Sprinklr Hygiene is built as Software-as-a-Service (SaaS) tool. It can process 1 million emails in less than hour time.
For more information about the list hygiene solution, please contact Kritika.
Sprinklr provides message and creative analysis services to ensure that an email campaign is free of spam traps and will deliver to inboxes across all email clients.
For more information about the spam analysis solution, please contact Kritika.
